TITLE

Loerie entries fall again

AUTHOR(S)
Koenderman, Tony
PUB. DATE
August 2010
SOURCE
Finweek;8/12/2010, p68
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the decline of entries to the Loerie Awards, South Africa's premier advertising awards competition, in 2010. It notes that it dropped for the second straight year, which is a clear indication that the advertising economy is affected by the effects of the recession. It mentions that there are signs of improvement in the sense that only a decline 4% is noted in 2010 compared to the 7% drop in 2009.
ACCESSION #
53174605

 

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