Flexing your specs

Morrison, Mary E.
June 2010
B to B;6/14/2010, Vol. 95 Issue 7, p27
The article presents information on the challenges faced by the contractors and construction companies in the U.S. in 2010. Matt Sonnhalter, president of marketing agency Sonnhalter, stated that bank and distributors refused to fund many construction industries. He also said that the American Recovery and Reinvestment Act of 2009 have not yet improved the business environment. It further states that the construction industry marketers are using the social media to reach customers.


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