Brand in the news Facebook

Field, Adam
July 2010
Marketing (00253650);7/28/2010, p6
Trade Publication
The article focuses on the significance of social networking site such as Facebook for advertisers to communicate, connect, and share information, products, and services to consumers.


Related Articles

  • Second opinion. McInnes, Will // Revolution (14605953);Feb2009, p21 

    The author reflects on the need for social networking sites to double their efforts to earn revenue. He questions why social networking sites failed to increase revenue inspite of the growth of its network. He cites the implications of the weakening of the advertising market for social...

  • Anti-social behaviour.  // Brand Strategy;Sep2008, Issue 225, p9 

    The article discusses whether online social networks are really advertising-friendly. According to the author, social networking is never likely to be an ideal advertising environment. It is said that the advertising industry in mesmerized by the social networking phenomenon because it seems to...

  • Even www.beaututes.com offers Politics 2.0. Mallinson, Andy // B&T Weekly;11/2/2007, Vol. 57 Issue 2635, p13 

    The article comments on issues pertaining to the prevalence of social networking and its implications on advertising and marketing in Australia. Through social networking, brands are able to directly communicate with their consumers, are able to review platforms, forums, video links, bulletin...

  • Close-Up: Q. Do clients want agency content teams?  // Campaign;12/5/2014, p1 

    Was Bill Gates ahead of his time when he declared in 1996 that "content is king"? Adland certainly seems to have thought so. How else do you explain why an industry obsessed with the "next big thing" has only just seen that the Microsoft founder may have been on to something. But hindsight is a...

  • Self-select is not the best model to emulate. Carthy, Faith // Marketing Week;8/31/2006, Vol. 29 Issue 35, p33 

    The article presents the author's comment on the decision of social-networking site Bebo to let users select the advertisements they would like to see on the site. According to the author, several advertisement agencies consider the option to pre-select the advertisement as necessary for...

  • Think big if you want to build your customer base. Strauss, Steven D. // Business Press: Serving Southern Nevada;3/21/2005, Vol. 22 Issue 12, p20 

    Offers tips on building a customer base. Suggestion on thinking big when it comes to building a customer base; Importance of networking; Significance of advertising and marketing.

  • BEST OF THE BLOG.  // B&T Weekly;9/14/2007, Vol. 57 Issue 2628, p18 

    The article presents various opinions on issues related to marketing and advertising posted in blogs. Several people commented that MySpace is not as popular as before and that Facebook has taken over as the top online social network. Bloggers chose their favorite name for a vodka brand....

  • Facebook launches Client Council to gain input on advertising. Richardson, Anna // New Media Age;6/30/2011, p08 

    The article reports on the Client Council launched by social networking site Facebook with in an effort to gain input on advertising and marketing from clients and advertising agencies.

  • MEASURE YOUR MARKETING. NELSON, RONALD W. // Family Advocate;Winter2013, Vol. 35 Issue 3, p16 

    The article offers information on the concentration of lawyers on clients matters instead of publicity and marketing which is necessary. It suggests several marketing options for lawyers for advertising their own skills, services and goals of the law firms which includes traditional networking,...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics