Missed Opportunity Marketing

August 2010
O&P Business News;8/1/2010, Vol. 19 Issue 9, p72
The article offers the author's insights on the benefits of using proactive and reactive marketing to promote awareness and obtain desired response from the customers. The author says that she buys things through the internet and benefits from it by getting notices on upcoming sales, limited time offers, and promotional codes. The author adds that she receives an email shortly after the end of online sale, wherein most companies failed to do so that may result to miss a lifetime opportunity.


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