TITLE

The World's New Economic Landscape

AUTHOR(S)
Gunther, Marc
PUB. DATE
July 2010
SOURCE
Fortune International (Europe);7/26/2010, Vol. 162 Issue 2, p81
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article discusses how companies are able to do business anywhere in the world with any customer. The article cites as an example the use of a barge by consumer products company Nestl� to travel up the Amazon River in Brazil carrying some of its most popular products to inhabitants along the river. The article notes that companies need to do whatever is necessary, especially with regard to emerging markets, to stay competitive. Consumer products companies need to make decisions about when and where to standardize or to customize their products for a diverse global market.
ACCESSION #
52337880

 

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