Organizations as Phrog Farms

Harvey, Jerry B.
March 1977
Organizational Dynamics;Spring77, Vol. 5 Issue 4, p15
Academic Journal
The article discusses Organizations metaphorically called Phrog farms or Frog farms. The author suggests that the metaphor would conceptualize organization developments as the process of draining the swamp, in which the people in the organizations are called Phrogs. The metaphor was used for the reason that organizations would turn people into Phrogs. The term Phrog is used instead of frog because of the fact that these people, the Phrogs, do not like to be known as frogs and once transformed they like to hide the fact of being a frog.


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