Web banners go hard-sell as advertising revenue drops

Brannon, Keith
August 2001
New Orleans CityBusiness (1994 to 2008);8/20/2001, Vol. 22 Issue 8
Reports on the implications of Internet advertising on the industry. Trend of Web surfers response to advertising; Preference of advertisers for rich media advertising; Citation of the understated approach to on-line advertising.


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