Biti, Ozren
June 2008
Croatian Journal of Ethnology & Folklore Research / Narodna Umje;2008, Vol. 45 Issue 1, p183
Academic Journal
This paper deals with the relationship between the local and the global in sport. It starts with the idea that the local and the global confront each other in the contemporary world in the context of capitalism and consumption, which is why categories of nation and globalization or community culture and popular culture are taken as reference points. Accordingly, some views of nation as well as perceptions of the effects of globalization are questioned in order to present in a new light the clash of globalization and nation in the field of contemporary sport. The move from community culture to popular culture is also considered to be an important assumption for adequate understanding of the global-local nexus in sport. Juxtaposition of these two research paradigms implies an interdisciplinary attempt at linking historical concepts of nation with sociological explanations of globalization and cultural studies interpretations of culture and community. In the end, the specific nature of sport as a cultural phenomenon is pointed out, something that should not be neglected in forthcoming research into sport in the context of local-global confrontations.


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