TITLE

A 'STICKY' SITUATION

AUTHOR(S)
Langeveld, Martin
PUB. DATE
May 2010
SOURCE
Editor & Publisher;May2010, Vol. 143 Issue 5, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the failure of U.S. newspapers to encourage readers into their online content based on a survey in 2009. Page views in print reached 70.602 billion monthly compared with online page views of 3.383 billion per month. U.S. citizens spent about 78.471 billion minutes reading printed newspapers monthly while the time spent on newspaper Web sites averaged 2.535 billion minutes per month. The author recommends the newspaper industry to build a digital audience and take advantage of social media.
ACCESSION #
51237646

 

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