Social shopping: Retailing on Facebook

Dickenson, Susan
May 2010
Home Accents Today;May2010, Vol. 25 Issue 5, p16
The article discusses the emergence of actual social shopping done via Facebook, referred to as F-commerce. F-commerce capitalizes on the evolving requirement for applications that will enable Facebook fans to shop while chatting. The new trend, which goes beyond an electronic wall post, capitalizes on the human buying impulse and invites Facebook users to actually shop. F-commerce transforms electronic graphic images into actual purchases.


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