TITLE

Social shopping: Retailing on Facebook

AUTHOR(S)
Dickenson, Susan
PUB. DATE
May 2010
SOURCE
Home Accents Today;May2010, Vol. 25 Issue 5, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the emergence of actual social shopping done via Facebook, referred to as F-commerce. F-commerce capitalizes on the evolving requirement for applications that will enable Facebook fans to shop while chatting. The new trend, which goes beyond an electronic wall post, capitalizes on the human buying impulse and invites Facebook users to actually shop. F-commerce transforms electronic graphic images into actual purchases.
ACCESSION #
50993347

 

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