TITLE

The Case For and Against Televised Political Advertising: Implications for Research and Public Policy

AUTHOR(S)
Laczniak, Gene R.; Caywood, Clarke L.
PUB. DATE
January 1987
SOURCE
Journal of Public Policy & Marketing;1987, Vol. 6 Issue 1, p16
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Presented here are the advantages and disadvantages of using the increasingly controversial tactic of televised political advertising. An agenda for needed research to shed light on this issue is put forward, along with an articulation of several public policy options for adjusting the existing process.
ACCESSION #
5037411

 

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