Networks Feast On New Originals

Giges, Nancy
May 2010
Advertising Age;5/3/2010, Vol. 81 Issue 18, pC6
Trade Publication
The article, part of a special advertising section, examines television programming by and television program ratings for cable television. Ratings for original programs financed by cable networks are increasingly competitive with the ratings for prime time broadcast television network programs. This trend is especially notable in the 10-11 p.m. time slot for cable television programs including "Breaking Bad, "White Collar" and "Sons of Anarchy."


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