How Wonder bread battle fueled a war over product 'uniqueness.'

April 1998
Advertising Age;4/20/1998, Vol. 69 Issue 16, p25
Trade Publication
Reports the author's thoughts on the role of the United States' Federal Trade Commission's (FTC) rules regarding `implied uniqueness' in advertising and Wonder bread. What Wonder bread offered; Role of Robert Pitofsky, head of the FTC.


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