TITLE

The Predictive Aspects of a Joint-Space Theory of Stochastic Choice

AUTHOR(S)
Best, Roger J.
PUB. DATE
May 1976
SOURCE
Journal of Marketing Research (JMR);May76, Vol. 13 Issue 2, p198
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
An empirical study of the relationship between brand choice behavior and the distances between ideal points and brands displayed in joint-space configurations revealed five operative models of choice behavior. Seventy-three of 77 individual models were significant and 57 produced significant predictions of future brand choice behavior.
ACCESSION #
5006460

 

Related Articles

  • Brand Loyalty Revisited: A Commentary. Tarpey Sr., Lawrence X. // Journal of Marketing Research (JMR);Nov75, Vol. 12 Issue 4, p488 

    This article comments on the article "Brand Loyalty Vs. Repeat Purchasing Behavior," by Jacob Jacoby and David Kyner, which appeared in the February 1973 issue. The author claims that the major shortcoming of Jacoby and Kyner's original study is that it delivers an operational definition of...

  • A Brand Loyalty Concept: Comments on a Comment. Jacoby, Jacob // Journal of Marketing Research (JMR);Nov75, Vol. 12 Issue 4, p484 

    This article presents the author's response to the comments of Lawrence Tarpey about the article "Brand Loyalty Vs. Repeat Purchasing Behavior," by Jacob Jacoby and David Kyner, which was published in the February 1973 issue. The author asserts that the research in the article does not warrant...

  • Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions. Feinberg, Fred M.; Krishna, Aradhna; Zhang, Z. John // Journal of Marketing Research (JMR);Aug2002, Vol. 39 Issue 3, p277 

    Increased access to individual customers and their purchase histories has led to a growth in targeted promotions, including the practice of offering different pricing policies to prospective, as opposed to current, customers. Prior research on targeted promotions has adopted a tenet of the...

  • A Model of Multi-Brand Buying. Ehrenberg, A. S. C.; Goodhardt, G. J. // Journal of Marketing Research (JMR);Feb1970, Vol. 7 Issue 1, p77 

    For any two brands of a frequently-bought product in a given time-period, the proportion of buyers of one brand who also buy the other brand is generally directly proportional to the total number of buyers of that brand. Such duplicated buyers of two brands buy each brand with an average...

  • AN EMPIRICAL STUDY OF LIFESTYLE CORRELATES TO BRAND LOYAL BEHAVIOR. Goldberg, Stephen M. // Advances in Consumer Research;1982, Vol. 9 Issue 1, p456 

    This paper investigates a causal link between lifestyle and brand loyal behavior in the context of a beer market. The results indicate that lifestyle advertising themes may cause a negative response by those not favoring the promoted lifestyle.

  • Why Does "Brand Loyalty" Vary Over Products. Farley, John U. // Journal of Marketing Research (JMR);Nov64, Vol. 1 Issue 4, p9 

    This paper tests hypotheses about why measured "brand loyalty" varies over product classes. Factor analysis is used to solve certain difficulties in the empirical testing. Brand switching in a product class appears to be associated with price activity, distribution, characteristics of the supply...

  • Choice Strategy in a Difficult Task Environment. Formisano, Roger A.; Olshavsky, Richard W.; Tapp, Shelley // Journal of Consumer Research;Mar82, Vol. 8 Issue 4, p474 

    The article focuses on a study made by the authors, to examine the relation between the type of choice strategy used and the type of evaluative criteria or goals held by consumers. Consumers who had recently purchased ordinary life insurance were selected for investigation. The result, combined...

  • Brand Image and Brand Usage. Bird, M.; Channon, C.; Ehrenberg, A. S. C. // Journal of Marketing Research (JMR);Aug1970, Vol. 7 Issue 3, p307 

    The proportion of people who express an attitude about a given brand generally depends on how recently they have used the brand.

  • Models for Heterogeneous Variable Selection. GILBRIDE, TIMOTHY J.; ALLENBY, GREG M.; BRAZELL, JEFF D. // Journal of Marketing Research (JMR);Aug2006, Vol. 43 Issue 3, p420 

    Preference heterogeneity is a major research stream in marketing aimed at quantifying and understanding the diversity of demand for product attributes and attribute levels. In experimental settings, in which consumers are presented with simple descriptions of product offerings, continuous...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics