The Predictive Aspects of a Joint-Space Theory of Stochastic Choice

Best, Roger J.
May 1976
Journal of Marketing Research (JMR);May76, Vol. 13 Issue 2, p198
Academic Journal
An empirical study of the relationship between brand choice behavior and the distances between ideal points and brands displayed in joint-space configurations revealed five operative models of choice behavior. Seventy-three of 77 individual models were significant and 57 produced significant predictions of future brand choice behavior.


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