TITLE

Managing Conflict in Distribution Channels: A Laboratory Study

AUTHOR(S)
Stern, Louis W.; Sternthal, Brian; Craig, C. Samuel
PUB. DATE
May 1973
SOURCE
Journal of Marketing Research (JMR);May73, Vol. 10 Issue 2, p169
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This article examines a laboratory methodology for studying interorganizational conflict between members of a distribution channel. A parasimulation approach was used to investigate the effectiveness of a superordinate goal and an exchange-of-persons program in managing conflict.
ACCESSION #
5004604

 

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