Why bad is very good

Kilcarr, Sean
March 2010
Fleet Owner;Mar2010, Vol. 105 Issue 3, p30
Trade Publication
The article looks at the positive side of negative feedbacks coming from customers. It stresses that negative comments are golden opportunities to rectify the error in question and create substantial improvements. It further cites that what customers will say regarding one's service is important and must be heard. Customer satisfaction surveys as a way to solicit feedback from customers are noted.


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