Keeping America Fit

Caminiti, Susan
May 2010
Fortune;5/3/2010, Vol. 161 Issue 6, pS1
The article, part of a special advertising section, discusses health care and health promotion policies of U.S. corporations. The continuing increase in employed-sponsored health insurance premiums is examined. Programs to promote health behaviors such as weight loss and stopping smoking are considered. A program at the health care industry firm Johnson & Johnson in which employees self-evaluate their health risks through an Internet survey is described. It is forecast that corporations will continue to invest in health promotion programs due to their cost benefits.


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