TITLE

Appropriate for All Ages

AUTHOR(S)
Takayama, Hideko
PUB. DATE
August 2001
SOURCE
Newsweek (Atlantic Edition);8/6/2001 (Atlantic Edition), Vol. 138 Issue 6, p21
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the toy market in Japan and its focus on senior citizens. The aging population, many of whom are senile or live alone; Move by major industries to target the elderly; Products which are being designed by toymakers, including pet robots; Problems getting the seniors to spend their money
ACCESSION #
4973095

 

Related Articles

  • Appropriate for All Ages. Takayama, Hideko // Newsweek (Pacific Edition);8/6/2001 (Pacific Edition), Vol. 138 Issue 6, p13 

    Reports on the toy market in Japan and its focus on senior citizens. The aging population, many of whom are senile or live alone; Move by major industries to target the elderly; Products which are being designed by toymakers, including pet robots; Problems getting the seniors to spend their money

  • We can rebuild the U.S. plastics industry. Bregar, Bill // Plastics News;4/26/2004, Vol. 16 Issue 8, p6 

    Everyone, especially the machinery makers and robot suppliers, is telling that, as a U.S. manufacturer, they got to invest serious cash in technology. Robots can help fight China's rock-bottom labor costs, goes the conventional wisdom. One injection press can do the work it took two presses to...

  • Seniors.  // License!;Jun2003, Vol. 6 Issue 5, p98 

    Presents statistics and tips for marketing and merchandising to the elderly in the United States. Average spending; Targeting tips; Suggested licenses. INSETS: TARGETING TIPS;Hot Licenses.

  • WHEN WILL ADVERTISING GROW UP? Tylee, John // Campaign;11/29/2002, Issue 48, p22 

    Focuses on the advertising trends involving aged people. Promotion of adult health brands by Kellogg; Factors that influence the decision of advertising agencies to hire young people; Focus of advertising agencies while creating their advertisements.

  • Digging Deep to Delight the Mature Adult Consumer. Schewe, Charles D.; Meredith, Geoffrey E. // Marketing Management;Winter94, Vol. 3 Issue 3, p20 

    Forward-thinking marketers recognize the opportunities inherent in an aging American population. Yet the vast majority of attempts to target older adults reflect only a superficial understanding of the market, at best. Marketers must delve deeper into the psyche of older consumers to understand...

  • Tristan Eaton.  // CREATIVITY;Jan2006, Vol. 14 Issue 1, p10 

    The article focuses on the work of artist Tristan Eaton. The energetic and intensely focused Eaton is perhaps best known as the design collaborator to Kid Robot founder Paul Budnitz and the designer of that renowned toy mart's classics. Eaton is also a painter, illustrator, 3-D artist, graffiti...

  • Toyland tuneup. Hallett, Vicky; Silver, Marc // U.S. News & World Report;2/23/2004, Vol. 136 Issue 7, pD6 

    Mentions toys seen at the February 2004 American International Toy Fair in New York. Robosapien, a robot from the Wow Wee company; 20Q, which plays 20 questions, from Radica; PlayNow, a hand-held device that stores games and music, from Hasbro; Aquadoodle, a floor mat from Spin Master; The...

  • Toy One On.  // New York;3/13/2006, Vol. 39 Issue 9, p92 

    The article presents a list of toy manufacturers in New York. The list includes Alexander Doll company, which specializes in dolls, Robot Village, which offers a variety of toy robots, Toy Tokyo, which offers a variety of collectible toys, Dinosaur Hill, which specializes in wooden toys and...

  • Knowledge of mature market pays reward. Parmar, Arundhati // Marketing News;4/28/2003, Vol. 37 Issue 9, p5 

    This article presents an interview with Ken Dychtwald, president of Age Wave, a San Francisco, California-based consultancy. He discusses the demographic profile of the older population. He advises marketers who are planning to target the older population to read books, attend seminars and focus...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics