Cisco's advice: Embrace change to increase competitiveness

March 2010
Caribbean Business;3/18/2010, Vol. 38 Issue 10, p51
The article emphasizes the relevance of Web 2.0, social media and consumer-generated content to lifestyles and competitiveness. A study noted that companies should master the tactics and tools across discovery, design and deployment during the era of consumer-driven innovation. The relevance of collaboration and web-based services to productivity are explained. The article also describes the macro strategy of Cisco.


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