TITLE

IS DM's FUTURE IN THE POST?

AUTHOR(S)
Russell, Sophia
PUB. DATE
March 2010
SOURCE
B&T Magazine;3/19/2010, Vol. 60 Issue 2712, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the role to be played by direct mail in the future of directing marketing (DM) in Australia. It says that DM and direct mail are seen as lost in the world of emerging technology. According to the author, DM and direct mail are under-represented as a media channel. The reluctance of media agencies and clients to invest more in DM and the need to integrate DM to the overall media mix are also discussed.
ACCESSION #
49200366

 

Related Articles

  • Mail stays ahead of DM pack. Darby, Ian // Marketing (00253650);3/9/2000, p14 

    Focuses on direct marketing agencies' reliance on direct mail. Increased budgets in areas such as new media; Major concerns of marketers; Consolidation trend.

  • Direct Line adds Passion to home products roster. Kimberley, Sara // Precision Marketing;10/17/2005, Vol. 17 Issue 49, p1 

    Reports that Direct Line Insurance has added launched agency Passion to the direct marketing roster for its home products in Great Britain. Aim to handle doordrop and insert campaigns for the direct response account; Offers of insurance and an array of incentives; Development of effective direct...

  • Creative Critique.  // Precision Marketing;4/7/2006, Vol. 18 Issue 23, p17 

    The article reflects on the direct-mail advertising several marketers in Great Britain. Agencies that have been reviewed include Inhouse working for Whitney Woods, Tequila\Manchester for NUS and Tullo Marshall Warren for Homechoice. Product demonstration of Whitney Woods has been seen as a...

  • Where are the direct agencies that think 'big'? Archibald, Stuart // Precision Marketing;7/23/2004, Vol. 16 Issue 38, p13 

    Comments on the increasing number of advertising agencies entering the direct marketing segment in Great Britain. Trends and opportunities in the advertising and marketing industries; Advertising agencies' acquisition of direct marketing shops; Changes in direct marketing in the country.

  • Big future for direct mail. Cincotta, Katie // B&T Weekly;1/21/2005, Vol. 54 Issue 2503, p16 

    The article discusses the scope of direct mails in direct marketing. Direct marketing expert Malcolm Auld works with SmileMedia, which supplies DirectSmile, this personalized mail software, in Australia. He says it is delivering European and American advertisers some of the highest-ever response...

  • The Ritz readies centenary push.  // Marketing (00253650);11/2/2005, p5 

    This article reports that the Ritz Hotel in London, England is planning to work with a direct marketing agency for the first time to promote its centenary. The prestigious hotel has shortlisted two undisclosed agencies and will make a decision in December 2005. The mailings will be sent to...

  • Face to face. Miller, Beth; Sweeney, Harry // Medical Marketing & Media;May99, Vol. 34 Issue 5, p38 

    Presents two opposing views concerning the effectiveness of consumer techniques and approaches used by advertising agencies in developing direct-to-consumer (DTC) advertisements for prescription drugs. Extent of consumer ad agencies' knowledge of the problems and nuances of prescription drug...

  • Direct Awards show discipline on the up.  // Campaign;4/8/2005, Issue 15, p20 

    This article reports on the advertising awards given to advertising agencies in Great Britain by the journal "Campaign," called Campaign Direct Awards. At the two-day judging session, there was none of the all-too-habitual moaning about the industry's poor creative standards. Of course, there is...

  • Clients need to respect agencies rather than act like a dictatorship. Batten, David // Precision Marketing;10/28/2005, Vol. 18 Issue 2, p12 

    Focuses on the need for client and advertising agency relationships to be built on mutual trust and respect to create the right atmosphere in Great Britain. Improvement of great value for money invested in direct marketing; Discouragement of hiding behind the power of being the paymaster;...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics