TITLE

Brands can win social followers by offering them what they want

AUTHOR(S)
GOODMAN, CHRISTINA
PUB. DATE
March 2010
SOURCE
New Media Age;3/18/2010, p07
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the AdReaction survey conducted by Dynamic Logic which found that about one in seven British web users actively monitor companies or brands via social networks.
ACCESSION #
49166578

 

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