TITLE

Investment banks left out in the cold

AUTHOR(S)
Hilton, Anthony
PUB. DATE
March 2010
SOURCE
PRWeek (London);3/26/2010, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author comments on the public relations (PR) initiatives of high street banks in Great Britain to differentiate themselves from investment banks and rebuild bridges with the British public outraged by the banks' contribution to the financial crisis and their acceptance of the subsequent bailout.
ACCESSION #
49165115

 

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