TITLE

Blockbuster Agenda

PUB. DATE
April 2010
SOURCE
Brandweek;4/5/2010, Vol. 51 Issue 14, pD12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article, part of a special advertising section, examines the television programming of the cable television company Discovery Communications. The company's cable television networks have a history of presenting programs which while expensive to produce, have been able to attract large ratings, particularly compared to other cable programs.
ACCESSION #
49147836

 

Related Articles

  • Swinging for the Fences. DAWN, RANDEE // Variety;6/12/2013, Vol. 320 Issue 8, p30 

    The article examines cable television programming and television program production by cable and subscription television networks. The production and broadcasting of original programs as a means of branding such networks is examined. Examples cited include the 2013 programs "Banshee" on the...

  • Finding the Right Mix in Prime Time. Giges, Nancy // Advertising Age;5/2/2011, Vol. 82 Issue 18, pC5 

    The article, part of a special advertising section, discusses programming of prime time television programs by cable television networks with large audiences known as basic cable networks. Programming techniques by those networks to maintain their overall ratings while limiting the costs...

  • SHOWS TAKE ROCKY ROAD TO ACCLAIM. Albiniak, Paige // Variety;6/4/2013, Vol. 320 Issue 4, p49 

    The article considers television programming and television programs in broadcast and cable television. A trend is considered in which networks and cable television networks are not as quick to cancel programs which have low ratings but have been well reviewed by television critics or won Emmy...

  • Oxygen Gets Gleeful. Crupi, Anthony // MediaWeek;4/11/2011, Vol. 21 Issue 14, p10 

    The article focuses on the cable television network Oxygen. The network's programming for the 2011-2012 television season is considered, particularly the reality television program "The Glee Project," based on the musical television program "Glee." Oxygen purchased that program in syndication...

  • Oxygen Gets Gleeful. Crupi, Anthony // Adweek;4/11/2011, Vol. 52 Issue 14, p10 

    The article focuses on the cable television network Oxygen. The network's programming for the 2011-2012 television season is considered, particularly the reality television program "The Glee Project," based on the musical television program "Glee." Oxygen purchased that program in syndication...

  • New reality for nets: Everything changes. Schneider, Michael // Variety;4/20/2009, Vol. 414 Issue 10, p11 

    The article examines the television programming of the broadcast television networks for the 2009-2010 prime time television program season. The networks have developed several strategies to cope with declining audiences due to competition from cable television. These include extending the...

  • Networks Feast On New Originals. Giges, Nancy // Advertising Age;5/3/2010, Vol. 81 Issue 18, pC6 

    The article, part of a special advertising section, examines television programming by and television program ratings for cable television. Ratings for original programs financed by cable networks are increasingly competitive with the ratings for prime time broadcast television network programs....

  • How Much Will 'Family' Matter? Thielman, Sam // Adweek;9/16/2013, Vol. 54 Issue 32, p10 

    The article considers the marketing of the syndicated television program "Modern Family" by the cable television network USA Network. The need for the network to attract large ratings for the program due to the high rights fee paid for it is discussed. The possible problem in the network's plan...

  • B'CASTERS BANK ON LAUGHS. Mayberry, Carly // Variety;6/27/2011, Vol. 423 Issue 7, p11 

    The article considers a trend in television programming by broadcast and cable television networks in which those networks will broadcast an increased number of half-hour situation comedy programs in the 2011-2012 television season. The high ratings of comedy programs such as "Modern Family,"...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics