Del Word-of-mouth al Marketing viral: aspectos claves de la comunicación a través de redes sociales

Guadalupe, Guadalupe Aguado; García, Alberto García
November 2009
Comunicación y Hombre;2009, Vol. 5, p41
The present article introduces the relevance that the social networks and the viral communication have acquired in the approaches of the communication as new systems of entertainment and of information. The authors explain the essential aspects to achieve the wished efficiency and the multiplier effect in the diffusion of the message that must be considered in the viral campaigns. In the article is analyzed thoroughly how the convergence needs new skills of production and design, being both concepts the key factors of the success in this new way of understanding the communication.


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