TITLE

Should Media Consultants Really Jump for Joy?

AUTHOR(S)
D'Aprile, Shane
PUB. DATE
March 2010
SOURCE
Politics (Campaigns & Elections);Mar2010, Vol. 31 Issue 3, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article talks about the U.S. Supreme Court ruling on the case of Citizens United and the potential response to media consultants to the decision. It cites several disadvantages such as the rise in expenditures, creating a strategic problem for candidate campaigns, more airway clutter, and free access to the traditional ad agencies who want to play politics. It also presents the results of a survey on the ruling which says that corporations and unions can spend as much money to help candidates win elections.
ACCESSION #
49051045

 

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