Graham, Perry
March 2010
Agri Marketing;Mar2010, Vol. 48 Issue 2, p48
Trade Publication
The article discusses the importance of implementing Net Promoter Score (NPS) as measurement of customer's experience on company's services. It states that an organization committed in building stronger relationship with customer always measure feedback and adjust the way it does business to deliver a better consumer experience. It notes that implementing a system to monitor customer's experience is a foundation to develop process improvement which will make a positive impact on the company.


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