Is the search over for first real challenger to Google?

Nutley, Michael
March 2010
Marketing Week;3/18/2010, Vol. 33 Issue 12, p14
Trade Publication
The article discusses how the advances in monetizing social networks can affect Google as search become very expensive in Great Britain. It says that the building blocks of a challenge to the unassailable position of Google in the country have been put into place by Facebook. According to the author, a major development leading to these events came in 2009 when Facebook opened up its Application Programming Interface (API) to advertisers. He adds that Facebook has also decided to move into the direct response area of Google.


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