TITLE

Is the search over for first real challenger to Google?

AUTHOR(S)
Nutley, Michael
PUB. DATE
March 2010
SOURCE
Marketing Week;3/18/2010, Vol. 33 Issue 12, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how the advances in monetizing social networks can affect Google as search become very expensive in Great Britain. It says that the building blocks of a challenge to the unassailable position of Google in the country have been put into place by Facebook. According to the author, a major development leading to these events came in 2009 when Facebook opened up its Application Programming Interface (API) to advertisers. He adds that Facebook has also decided to move into the direct response area of Google.
ACCESSION #
49009006

 

Related Articles

  • WHAT SOCIAL MEDIA MEANS FOR SEARCH. Hershberg, Peter // Advertising Age;3/30/2009, Vol. 80 Issue 11, p40 

    The article discusses the development of Internet searching and explores the relationship between social media and Internet searching. Details are provided about the role of Internet search services such as Google in the development of online searching. The development of Internet social...

  • The war is on. Ferre, James // Caribbean Business;11/10/2011, Vol. 39 Issue 44, p8 

    The article offers information on the Google+, a social networking site that aims to challenge the leading social network which is Facebook.

  • Just in … poll result.  // Campaign Asia-Pacific;Sep2011, p4 

    The article presents the findings of an online opinion poll on the comparison of Google+ with Facebook as the marketer's social network of choice.

  • It's Not Your Data Now. Lyons, Daniel // Newsweek (Atlantic Edition);11/29/2010 (Atlantic Edition), Vol. 156 Issue 22, p1 

    The article discusses issues related to ownership of online data. It states that Facebook does not allow the export of other people's data. Google has declared that it would restrict exports of its data to services that does not reciprocate. According to the article, Google considers Facebook as...

  • Zoning Laws: Facebook and Google+. Ruch, Adam; Collins, Steve // M/C Journal;2011, Vol. 14 Issue 5, p2 

    The article focuses on the progress made by online social network Facebook, as well as the evolution of lists as a filtering mechanism representing one's social zones within the site. It also refers to Google Inc.'s newly launched social networking service Google+ which includes "circles" as a...

  • GOOGLE+ vs FACEBOOK. Azzi, Mary // APC (Bauer Media Group);Sep2011, Vol. 31 Issue 9, p20 

    The article reviews two social networking websites including Facebook Inc. and Google + from Google Inc.

  • New Year, New Virtual You. Miller, Farah // O, The Oprah Magazine;Jan2010, Vol. 11 Issue 1, p34 

    The article offers suggestions for creating an online profile or updating the existing one on the social networking sites. It states that while creating a profile, relevant information such as the company or the hometown should be included along with the name, and a link with sensitive private...

  • Will the Overseas Expansion of Facebook Succeed? Wan, Yun; Kumar, Vaishali; Bukhari, Amina // IEEE Internet Computing;May-Jun2008, Vol. 12 Issue 3, p69 

    Social networking sites (SNSs) are becoming mainstream and are spreading worldwide. Here, the authors review Facebook and Orkut, two major SNSs, and analyze a recent survey conducted among Indian and Pakistani Orkut users. They aim to investigate Orkut users' experiences with Facebook, which has...

  • Untitled. Ashford, Warwick // Computer Weekly;2/16/2010, p39 

    The article reports on the improvement of messaging services by rival companies, Google Inc. and Facebook Inc. According to "The Wall Street Journal," Google will add a new feature to its Gmail service allowing the users to easily view and set social status updates. On the other hand, Facebook...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics