TITLE

Is the search over for first real challenger to Google?

AUTHOR(S)
Nutley, Michael
PUB. DATE
March 2010
SOURCE
Marketing Week;3/18/2010, Vol. 33 Issue 12, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how the advances in monetizing social networks can affect Google as search become very expensive in Great Britain. It says that the building blocks of a challenge to the unassailable position of Google in the country have been put into place by Facebook. According to the author, a major development leading to these events came in 2009 when Facebook opened up its Application Programming Interface (API) to advertisers. He adds that Facebook has also decided to move into the direct response area of Google.
ACCESSION #
49009006

 

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