TITLE

Spokesperson Too Risky? Just Hire a Cartoon

AUTHOR(S)
Stanley, T. L.
PUB. DATE
March 2010
SOURCE
Brandweek;3/29/2010, Vol. 51 Issue 13, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines marketing research on advertising mascots, discussing a survey indicating that the most popular mascots are those which have been in existence for many years.
ACCESSION #
48902339

 

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