Social Networking Can Be Double-edged Sword

March 2010
AirGuide Online.com;3/1/2010, p2
The article reports on the effect of social networking sites on the aviation industry.


Related Articles

  • flightglobal.com/airlines.  // Airline Business;Apr2009, Vol. 25 Issue 4, p6 

    The article discusses various reports published within the issue, including an interview with Allegiant's chief executive Maurica Gallagher and the Twitter phenomenon and its implication for airline management and safety regulators.

  • TRAVEL.  // Director;Jul/Aug2009, Vol. 62 Issue 12, p19 

    This section offers news briefs pertaining to the tourism industry in Great Britain. The British air fares remained stable in the first three months of 2009, according to the American Express' Europe, Middle East and Africa Business Travel Monitor Report. The Langham hotel, which has been a...

  • Chinese Airline Official Microblog Influence Analysis. Zhang Li; Lin Yan // International Journal of Advanced Computer Research;Sep2015, Vol. 5 Issue 20, p312 

    10 Airlines official micro-blog on the sina microblog platform as sample, airline official microblog influence is analysed. Six indexes, fans number, microblog open time; average daily microblog number, proportion of original microblog, average comment number and reposted number are used to...

  • CHANGING THE GAME. Coby, Paul // Airline Business;Jul2011, Vol. 27 Issue 7, p41 

    An interview with SITA chairperson Paul Coby is presented. He talks about the needed trends that could shape technology innovation in the airline industry. He explains how the sector could achieve meaningful returns from social networks. He examines how the huge volume of data from aircraft,...

  • Social Networking Key in Marketing and Emergency Communications. Crump, Eryl // Aviation Today's Daily Brief;10/9/2009, p1 

    This article considers the use of social networks in airlines' marketing and emergency communications. There are only 5,000 followers on airBaltic's Twitter page and over 5,000 friends on Facebook, says chief commercial officer Tero Taskila. He claims the sites were successful at raising the...

  • CAL flying higher than ever.  // Caribbean Beat;2009, Issue 100, p10 

    The article features Caribbean Airlines Ltd. It says that Caribbean Airlines maintained its confidence in the quality of products and services offered despite the global recession and increased oil prices in 2009. It mentions that the airline has moved into new advertising, such as social...

  • SECOND OPINION.  // PRWeek (London);8/7/2009, p17 

    In this article the author comments on the 999 Nudes guerilla public relations (PR) campaign for Aer Lingus aimed at raising public awareness of the 9.99 British pounds offer of the airline. She commends the use of social networking sites for the recruitment of participants for the stunt that...

  • Customer Satisfaction and Social Media Driven Micromarketing: An Empirica Evidence. Anyadighibe, Joseph A.; Ezekiel, Maurice Sunday; Festus Awara, Nsobiari // International Business & Management;2014, Vol. 8 Issue 1, p32 

    The research paper intended to view the evolution of micromarketing from its inception in 1988 by Ross Nelson Kay to the new dimension, especially in the 21st century. Also, micromarketing -- customer satisfaction model was developed for the study to show the relationship between customer...

  • DATA ZONE.  // Business Traveller (Asia-Pacific Edition);Oct2015, p56 

    The article presents several charts and diagrams related to longest non-stop flights around the world and countries that use virtual private networks (VPNs) to access restricted sites and social networks and also presents statistics related to average advance booking period.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics