TITLE

Extension of ASA's remit to all of online is long overdue

AUTHOR(S)
Pearse, Justin
PUB. DATE
March 2010
SOURCE
New Media Age;3/11/2010, p02
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author reflects on the regulation of online marketing. He is critical of how companies had taken liberties online with their marketing campaigns and bent rules despite the introduction of self-regulatory rules. He lauds the extension of the Committee of Advertising Practice (CAP) Code of the Advertising Standards Authority (ASA) to encompass advertisements on companies' own sites and social networks. The extension was also made possible with funding from Google.
ACCESSION #
48874016

 

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