Policing the Online Advertising Market

Shields, Mike
March 2010
Adweek;3/22/2010, Vol. 51 Issue 12, p6
Trade Publication
The article presents information on proposals to expand U.S. government regulation of the online advertising industry. A consumer privacy bill which would affect online behavioral target marketing is discussed. A financial reform bill which would grant the Federal Trade Commission expanded powers to levy fines for deceptive advertising is also described.


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