Wading into social media

Gustafson, Jeanne
March 2010
Journal of Business (10756124);3/11/2010, Vol. 25 Issue 6, p1
Trade Publication
The article reports that the growing adoption of social media Web sites changes the marketing and public relations of some companies and organizations in Washington. It notes that some businesspeople see social media sites including Twitter, Facebook, and YouTube as public relations enhancement to connect with their clients. It mentions that other companies would not want to use social media as part of their marketing plan since they see social media sites as entertainment tool.


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