TITLE

MARKETING ENVIRONMENT - PARTICULARITIES OF AUTOMOBILES MANUFACTURERS

AUTHOR(S)
Nicolae-Daniel, Petrescu; Mariana, Petrescu
PUB. DATE
December 2008
SOURCE
Annals of the University of Oradea, Economic Science Series;2008, Vol. 17 Issue 4, p1082
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
In the marketing concept an important place is occupied by the environment where organizations are developing their activities. Technology occupies the most important place in automobile manufactures industry, and we can even says that if you have not a product in compliance with technology development you disappear or you will be buy by which is most adapted to "new". For the automobiles manufacturers the globalizations means the fusion between important companies like Renault-Nissan group or Daimler- Chrysler group (that functioned till recently) Philip Kotler defines the internal marketing environment "The actors around the organization that influence the capacity to serve the customers: the organization itself, the marketing intermediaries, customers markets and public categories."
ACCESSION #
48755825

 

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