TITLE

Is your training business matchmaking online?

AUTHOR(S)
Allan, Leslie
PUB. DATE
August 2009
SOURCE
Training & Development in Australia;Aug2009, p016
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the result of a survey done by Michael Stelzner regarding the use of social media for marketing and the impact of Web 2.0 on the training industry. For the survey, Stelzner sent invitations on networking and blog sites. 80 percent of respondents believed social networking promoted their business and 60 percent reported increased traffic. Most commonly-used sites include Twitter, LinkedIn and Facebook. The author issues the caveat that the survey methodology only covered participants who are already users of networking sites.
ACCESSION #
48499293

 

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