Social Media Meets Retailing

Hempel, Jessi
March 2010
Fortune;3/22/2010, Vol. 161 Issue 4, p30
The article examines Internet industry companies which combine elements of online social networks and electronic commerce on their Web sites. Companies such as Groupon and GiltGroupe.com offer so-called deal-a-day proposals on the Web sites, in which subscribers to the Web sites are offered one coupon daily which allows them large discounts for such products and services as restaurants, household electronics and fashion items. The recession has left the companies which offer the discounts through the Web sites with inventory surpluses, leading them to sign agreements with the Internet firms to distribute them. Groupon's profitability is discussed.


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