Diversify Your Business

February 2010
Stitches Magazine;Feb2010, Vol. 24 Issue 2, p39
The article discusses the importance of hiring manpower to exclusively handle networking in the decorated apparel business. According to Scott Gingold of Confidential Counselor, there is no big deal when hiring staff solely for networking purposes but decorators must figure on where to place the staff within a specific function. In addition, co-founder Jenni Cox of the National Network of Embroidery Professionals stresses the importance of positioning staff according to the abilities.


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