TITLE

INTERMEDIA AGENDA SETTING IN THE 1996 PRESIDENTIAL ELECTION

AUTHOR(S)
Boyle, Thomas P.
PUB. DATE
March 2001
SOURCE
Journalism & Mass Communication Quarterly;Spring2001, Vol. 78 Issue 1, p26
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Studies agenda setting on network news, prestige press and advertising during the 1996 United States presidential election. Definition of agenda setting and its main areas; Analysis of news stories about political advertisements; Influence of advertising in agenda-setting; Descriptive and regression analysis of advertising, network news and newspaper agendas.
ACCESSION #
4819481

 

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