TITLE

Coke backs lAB bid to get FHCG brands to up search spend

AUTHOR(S)
Cooper, Will
PUB. DATE
December 2009
SOURCE
New Media Age;12/17/2009, p06
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article announces that the Internet Advertising Bureau (IAB) is launching its Search Toolkit and other online resources to increase fast moving consumer goods (FMCG) investment in search, supported by brands like Coca-Cola, Google, Microsoft, and Unilever brand Flora. Microsoft Advertising marketing manager Cedric Chambaz comments on encouraging FMCGs to increase their online spending.
ACCESSION #
47693150

 

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