Coke backs lAB bid to get FHCG brands to up search spend

Cooper, Will
December 2009
New Media Age;12/17/2009, p06
Trade Publication
The article announces that the Internet Advertising Bureau (IAB) is launching its Search Toolkit and other online resources to increase fast moving consumer goods (FMCG) investment in search, supported by brands like Coca-Cola, Google, Microsoft, and Unilever brand Flora. Microsoft Advertising marketing manager Cedric Chambaz comments on encouraging FMCGs to increase their online spending.


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