Marketing and the Modernization of China

Holton, Richard H.
June 1985
California Management Review;Summer85, Vol. 27 Issue 4, p33
Academic Journal
In 1979, China introduced a policy of "economic readjustment." Although China remains a planned economy, the role of marketing in the Chinese economy has changed dramatically. While the structure of the planning process remains quite similar to that in place before 1979, economic readjustment has resulted in freer markets, increased interaction with foreign firms, and a new interest in all aspects of marketing. However, China's efforts to develop modern marketing practices are creating additional problems.


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