TITLE

From Health as a Rational Choice to Health as an Affordable Choice

AUTHOR(S)
Maziak, Wasim; Ward,, Kenneth D.
PUB. DATE
December 2009
SOURCE
American Journal of Public Health;Dec2009, Vol. 99 Issue 12, p2134
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Sedentary, consumption-based lifestyles are placing entire populations at serious health risks; obesity is a prime example. The individual approach to obesity, which targets those at risk, has largely failed because it ignores wider influences on behavior. Although the population ecological approach is gaining support, it cannot disentangle clear targets for policy change. Consequently, health promotion has been relegated to the mass marketing of healthy behaviors, which is based on a rational notion that informed people tend to behave in their best interest. Creating environments that support behavior change and providing individuals incentives can be more effective to reduce lifestyle-related risks. A paradigm shift from trying to sell health to the public to creating the conditions whereby healthy choices become accessible and affordable is required.
ACCESSION #
47515796

 

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