Website marketing turnoffs

Kawasaki, Guy
June 2009
Entrepreneur;Jun2009, Vol. 37 Issue 6, p30
The article discusses the Internet marketing turnoffs which could hinder the adoption of products and services. It says that users should not be forced to register and the web site's uniform resource locator (URL) should be short. It notes that a search box, bookmarks and electronic mail (e-mail) lists should be available, and e-mail addresses must be used as usernames. It also mentions that users should be given the opportunity to leave a comment and the confirmation codes should be readable.


Related Articles

  • Hunting down search spammers. Naraine, Ryan // eWeek;7/17/2006, Vol. 23 Issue 28, p16 

    This article informs that the researchers at Microsoft Corp. are working on a new project to locate and neutralize large scale unsolicited e-mail messages senders (spammers). The company's Cybersecurity and Systems Management Research Group has started an experimental project called Strider...

  • Putting the e in direct marketing. Budd, Susan // NZ Business;Jul2000, Vol. 14 Issue 6, p24 

    Deals with opportunities to take advantage of and pitfalls to avoid when using electronic mail and the Internet for marketing purposes. Electronic mail etiquette; Benefits of having the business enterprise listed on search engines; Level of functionality of a website. INSETS: E-direct do's and...

  • Does Your Website Pull? Taylor, Ed // Sales & Service Excellence Essentials;Nov2005, Vol. 5 Issue 11, p11 

    The article offers tips for marketing web sites. It discusses the role of search engines in the success of web sites. It explains the importance of incoming links for a web site. It suggests strategies for inviting people to a web site through e-mail.

  • Follow 10 best practices for e-mail success. Flamberg, Danny // Direct Marketing News;10/2/2010, p8 

    The article offers information on how to stand out from the increasing din of other online marketers and to optimize electronic mail (e-mail) marketing. It suggests to experiment with subject lines and with personal uniform resource locators (URLs) by using a template or color palette that...

  • Web Crawling. Olston, Christopher; Najork, Marc // Foundations & Trends in Information Retrieval;2010, Vol. 4 Issue 3, p175 

    This is a survey of the science and practice of web crawling. While at first glance web crawling may appear to be merely an application of breadth-first-search, the truth is that there are many challenges ranging from systems concerns such as managing very large data structures to theoretical...

  • Chapter 5: Sources and Resources. Trainor, Cindi; Price, Jason // Library Technology Reports;Oct2010, Vol. 46 Issue 7, p34 

    This chapter provides citations for articles and websites that the authors used to compose this report as well as sources that provide background or further information relevant to the topics addressed.

  • Chapter 1: Introduction. Trainor, Cindi; Price, Jason // Library Technology Reports;Oct2010, Vol. 46 Issue 7, p5 

    This chapter of “Rethinking Library Linking” introduces the concepts and purposes of link resolver software and the OpenURL standard and how current user behavior and new tools worked in tandem to create change in what is required for an effective link resolver.

  • Building Vertical Search Engines. Notess, Greg R. // Online;Jul/Aug2007, Vol. 31 Issue 4, p37 

    The article discusses the building of vertical search engines. To create a useful customized search engine, the included sites must continue to be correct and new ones may need to be added. Given the frequency of organizational address changes, the list of uniform resource locators should be...

  • Ten Safari Shortcuts You Should Know. McElhearn, Kirk // Macworld;Nov2011, Vol. 28 Issue 11, p60 

    The article presents suggestions on the shortcut keys on Safari, a computer software for MacBook Air. It presents the shortcut key for quickly entering uniform resource locators (URLs) without using a trackpad. He reports on the shortcut key used in many Apple programs including iTunes, Address...


Read the Article

Courtesy of your local library

Soap Fault: A connection was successfully established with the server, but then an error occurred during the pre-login handshake. (provider: TCP Provider, error: 0 - The specified network name is no longer available.)

Other Topics