TITLE

Website marketing turnoffs

AUTHOR(S)
Kawasaki, Guy
PUB. DATE
June 2009
SOURCE
Entrepreneur;Jun2009, Vol. 37 Issue 6, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the Internet marketing turnoffs which could hinder the adoption of products and services. It says that users should not be forced to register and the web site's uniform resource locator (URL) should be short. It notes that a search box, bookmarks and electronic mail (e-mail) lists should be available, and e-mail addresses must be used as usernames. It also mentions that users should be given the opportunity to leave a comment and the confirmation codes should be readable.
ACCESSION #
47221525

 

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