TITLE

Recession-busting revenue streams

AUTHOR(S)
Hemsley, Steve
PUB. DATE
November 2009
SOURCE
Media Week;11/17/2009, Issue 1234, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article describes the new business models being implemented by the marketing industry for revenue recovery. It notes that MediaCom applied the Beyond Advertising business model which allows it to grab non-traditional advertising opportunities linked to gaming, word-of-mouth, search, and social networking. Mindshare is commended for its strategy of digital public relations to support social media campaigns. Mike Parker of Channel4 explained the importance of original commercial partnerships.
ACCESSION #
47078224

 

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