Recession-busting revenue streams

Hemsley, Steve
November 2009
Media Week;11/17/2009, Issue 1234, p22
Trade Publication
The article describes the new business models being implemented by the marketing industry for revenue recovery. It notes that MediaCom applied the Beyond Advertising business model which allows it to grab non-traditional advertising opportunities linked to gaming, word-of-mouth, search, and social networking. Mindshare is commended for its strategy of digital public relations to support social media campaigns. Mike Parker of Channel4 explained the importance of original commercial partnerships.


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