Using Podcasts To Expand Your Audience

September 2009
Public Garden;2009, Vol. 24 Issue 3, p12
The article presents the author's views about creating a podcast and its benefits. She says that a podcast, which are audio files that are available on the Internet, is a valuable and inexpensive tool to introduce a company's programs and attract visitors nationwide. Important things to consider include using existing data and equipment like a laptop and microphone, defining specific goals and teamwork by setting different tasks. It also suggests the use of free blogging service like Blogger.com and to invest in equipment with multiple usage.


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