TITLE

Semiotics, Economic Development, and the Deconstruction of Economic Man

AUTHOR(S)
Dyer, Alan W.
PUB. DATE
June 1986
SOURCE
Journal of Economic Issues (Association for Evolutionary Economi;Jun86, Vol. 20 Issue 2, p541
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
One reason for the economists' Thorstein Veblen's cool reception among most economists is his affront to their self-regard. Instead of proclaiming economics to be a separate science, he defines it as one of many possible study groups that analyze culture. He distinguishes economists from other students of culture not by arguing that economists possess a distinct theory of human behavior, which assumes a theoretically distinct economic realm of human nature, but by the kind of cultural phenomena they study. His key step in leveling the theoretical boundaries between economists and other students of culture is to analyze all cultural phenomena as habits. Economics will be distinguished from other study groups, he argues, by its interest in studying technology as one type of habitual behavior. While preserving his most important insights about habit, this article argues that Veblen's theory of habit is based on a weak foundation and that a semiotic or sign theory of habit can overcome the limitations in his theory.
ACCESSION #
4674190

 

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