TITLE

FTC Sets New Guidelines for Endorsements, Testimonials

AUTHOR(S)
Renfrow, Jacqueline
PUB. DATE
November 2009
SOURCE
Response;Nov2009, Vol. 18 Issue 2, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the new guidelines issued by the U.S. Federal Trade Commission (FTC) concerning the use of endorsements and testimonials in advertising's final revision. The guidelines address the endorsements by celebrities, customers and organizations, as well as the revelation of important links between endorsers and the advertisers. It also states that advertisements are required to clearly deliver what customers generally expect from the advertised products.
ACCESSION #
45586759

 

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