Wait Until Next Year

Morrissey, Brian
November 2009
Adweek;11/16/2009, Vol. 50 Issue 41, p6
Trade Publication
The article focuses on so-called "mobile advertising" such as cellular telephone advertising. Despite the enormous growth in the use of cellular telephones and smartphones, revenues from mobile advertising remain a small fraction of overall advertising revenue. Reasons for this discrepancy are discussed, including the fact that marketers have concentrated on applications for smartphones, which still comprise only about 20 percent of all cellular telephones.


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