TITLE

Wait Until Next Year

AUTHOR(S)
Morrissey, Brian
PUB. DATE
November 2009
SOURCE
Adweek;11/16/2009, Vol. 50 Issue 41, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on so-called "mobile advertising" such as cellular telephone advertising. Despite the enormous growth in the use of cellular telephones and smartphones, revenues from mobile advertising remain a small fraction of overall advertising revenue. Reasons for this discrepancy are discussed, including the fact that marketers have concentrated on applications for smartphones, which still comprise only about 20 percent of all cellular telephones.
ACCESSION #
45435289

 

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