Sky Pub Sports calls pitch for direct marketing task

Billings, Claire
September 2009
Campaign;9/25/2009, Issue 38, p3
Trade Publication
The article reports on the search for an advertising agency by Sky Pub Sports to handle its direct marketing activity in Great Britain. It expects the focus of the advertising campaign on direct mail clients. Furthermore, it also states the handling of a loyalty reward programme by the successful agency that will land the account.


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