TITLE

Sky Pub Sports calls pitch for direct marketing task

AUTHOR(S)
Billings, Claire
PUB. DATE
September 2009
SOURCE
Campaign;9/25/2009, Issue 38, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the search for an advertising agency by Sky Pub Sports to handle its direct marketing activity in Great Britain. It expects the focus of the advertising campaign on direct mail clients. Furthermore, it also states the handling of a loyalty reward programme by the successful agency that will land the account.
ACCESSION #
45340343

 

Related Articles

  • Canadian agencies call on U.S. clients. Ingrassia, Joanne // Advertising Age;12/7/1998, Vol. 69 Issue 49, p16 

    This article reports on the direct mail push launched by the Institute of Canadian Advertising which targets U.S. advertisers with budgets of at least 1 million U.S. dollars. In the mailing, the institute--the professional association of Canadian advertising agencies--noted advantages including...

  • 'Direct' can play lead role for Government.  // Precision Marketing;4/21/2006, Vol. 18 Issue 25, p9 

    The article presents a survey related to the amount paid to advertising agencies by government corporations. Many government businesses employs highly targeted, proven behavior-changing techniques. This includes direct, promotional and face-to-face marketing. Government campaigns mostly deal...

  • Rapp.  // Campaign;2/27/2009, Issue 8, p45 

    The article examines the performance of direct marketing and advertising agency Rapp in 2008 in Great Britain. The agency has secured two global accounts of Unicef and the campaign of London-based homeless charity Crisis. Its healthcare division has added the accounts of AstraZeneca Seroquel and...

  • Warner reviews DM and creative briefs.  // Campaign;4/28/2006, Issue 17, p2 

    The article presents information on the hotel and resort company Warner Breaks, which is reviewing its creative and direct marketing business. The company is understood to be in talks with seven advertising agencies and will draw up a shortlist of three. Agencies have been asked to develop ideas...

  • LETTERS TO THE EDITOR.  // Campaign;5/5/2006, Issue 18, p26 

    Several letters to the editor are presented in response to articles in previous issues including "Anatomy of a Deal," in the April 7, 2006 issue, direct marketers mentioned in the April 28, 2006 issue, and an advertisement for Telewest Broadband in the April 7, 2006 issue.

  • Vauxhall seeks brand partner.  // Marketing (00253650);11/15/2006, p3 

    The article reports that Vauxhall Motors Ltd. is searching for a brand partner for a series of direct marketing campaigns. Earlier, brand partners including fashion retailer Oasis have worked with Vauxhall. A number of agencies have already been approached by the company. One long-term partner...

  • Nectar switches DM assignment to BEC. Billings, Claire // Campaign;7/1/2005, Issue 27, p1 

    This article reports that Nectar, the loyalty scheme backed by retailers ranging from Debenhams to Sainsbury's, has moved its £2.6 million direct marketing account into Barraclough Edwards Chamberlain, bringing to an end its relationship with Harrison Troughton Wunderman (HTW). Nectar is...

  • Special Delivery: Global Mail Campaigns. Maquire, Mike // Pharmaceutical Executive;Jun2002, Vol. 23 Issue 6, p28 

    Discusses the management of direct mail or any other advertising campaign program. Characteristics of a well planned and executed direct mail campaign; Management of suppliers.

  • Mail stays ahead of DM pack. Darby, Ian // Marketing (00253650);3/9/2000, p14 

    Focuses on direct marketing agencies' reliance on direct mail. Increased budgets in areas such as new media; Major concerns of marketers; Consolidation trend.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics