TITLE

NEWS: Update

PUB. DATE
September 2009
SOURCE
Medical Marketing & Media;Sep2009, Vol. 44 Issue 9, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers news briefs related to medical marketing in the U.S. The "Let's Talk Pain," the first ever online talk show about pain was launched by Johnson & Johnson's Pri-Cara. Broadcasters experienced a welcome respite from the advertising recession due to the emergence of anti-reform spots and pro-reform spots. A management of a ghostwriting program for Paxil was confessed by GlaxoSmithKline.
ACCESSION #
45103828

 

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