Blockbuster-Branded VOD Helps Boost CinemaNow Penetration

Gruenwdel, Erik
November 2009
Home Media Magazine;11/9/2009, Vol. 31 Issue 45, p13
Trade Publication
The article reports on the advantages of the incorporation of software into third-party consumer electronics devices that feature Blockbuster On Demand movies by Sonic Solutions. According to Sonic and Blockbuster, an increase in video-on-demand (VOD) attach rates among consumers by 50 percent was attributed to the Blockbuster brand name. The Roxio CinemaNow software of Sonic is included in TiVo digital video recorders.


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