Behavior tracking can boost your ROI

Cramer, Lisa
September 2009
B to B;9/28/2009, Vol. 94 Issue 12, p19
The article provides an answer to a question on how behavior tracking can help increase the return on investment (ROI) in e-mail marketing.


Related Articles

  • THE LINK BETWEEN PERSONALITY, INNOVATIVENESS PREDISPOSITION, AND ADOPTION: A MODEL OF INTERNET PURCHASING. Stanton, Angela D'Auria; Stanton, Wilbur W. // AMA Winter Educators' Conference Proceedings;2002, Vol. 13, p42 

    The marketing literature suggests that a predisposition toward innovativeness may serve as a predictor of actual innovative behavior, especially within a given product domain. Past research has also shown relationships between a consumer's psychological traits (or personality characteristics)...

  • ...as we must continue to enrich our digital capability. Hart, Andy // Marketing Week;2/7/2013, p10 

    A letter to the editor is presented that concerns the use of technology by marketers, digital marketing, and the relationship between advertising and consumer behavior as of 2013.

  • Dedicate your energy to the online world, says paper.  // Marketing Week;2/18/2010, Vol. 33 Issue 8, p6 

    The article focuses on the Chartered Institute of Marketing report "Returns on Digital," which disclosed that in order to grasp consumer behavior in the Internet, marketers needs to spend more time online and observe this behavior.

  • GSK opens etail store to gain insight into shopping habits. O'Reilly, Lara // Marketing Week;9/16/2010, Vol. 33 Issue 38, p5 

    The article reports on the initiative of the pharmaceutical company GlaxoSmithKline to launch an electronic retail store as a way to understand the online shopping habits of consumers, and to improve the marketing of its products.

  • Recentering: A Time for Soul Searching. Keller, Edward B. // Brandweek;9/3/2001, Vol. 42 Issue 32, p13 

    Suggests ways on how to improve product marketing. Brand preferences of consumers; Importance of flexibility in dealing with consumers; Significance of the Internet in marketing.

  • A LONGITUDINAL STUDY OF USAGE AND SATISFACTION LEVELS OF INTERNET SHOPPING BY COLLEGE STUDENTS. Stark, Jerrold; Meier, Robert // Journal of Computer Information Systems;Summer2001, Vol. 41 Issue 4, p65 

    Deals with a study which identified the change in student Internet purchases in the United States from 1998 through 2000. Review of literature; Methodology; Summary.

  • Content and consent boost e-mail marketing.  // Marketing Week;10/25/2001, Vol. 24 Issue 37, p52 

    Reports the willing participation of consumers in electronic mail marketing in Great Britain. Expression of high expectations toward quality and quantity of content; Way of maximizing return on investment; Reasons for the cancellation of electronic mail subscriptions.

  • Playing the Game. Johannes, Amy // Promo;Apr2006, Vol. 19 Issue 5, pAR15 

    The article reports on the use of interactive promotions such as: games, contests, and sweepstakes by marketers in the U.S. The Internet is dominating in the interactive brand campaign. The marketers opted for cyberspace because of its cost efficiency, fast data collection capabilities and...

  • DIRECT CHOICE: PARKNSHOP. Szeto, Ralph // Media: Asia's Media & Marketing Newspaper;9/19/2003, p15 

    The article reports on a HTML email campaign from ParknShop that was sent to a select, targeted group, mostly likely high income earners in Hong Kong, China. Email is indeed a good and cost-effective channel to inform customers and to deliver this marketing communications message. It serves as a...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics