TITLE

Behavior tracking can boost your ROI

AUTHOR(S)
Cramer, Lisa
PUB. DATE
September 2009
SOURCE
B to B;9/28/2009, Vol. 94 Issue 12, p19
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article provides an answer to a question on how behavior tracking can help increase the return on investment (ROI) in e-mail marketing.
ACCESSION #
45036787

 

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